Wonderful Pistachios has recruited Korean rapper Psy of “Gangnam Style” fame as their newest celebrity in the “Get Crackin’” campaign. The nutty brand’s commercial featuring Psy is due to play during Super Bowl XLVII this Sunday.
These pix are from a point-of-purchase display at my local grocery store. It’s definitely eye-catching, but I feel like Psy’s moment has passed. Internet stardom can only carry you so far, and despite Wonderful’s decision to put him in their “limelight” (ha ha), I wonder if most people who know of him will still find it amusing to see him on TV.
Thoughts? Has Psy’s time past? Did Wonderful make this ad buy at the height of Psy’s career when his impact was higher? Only time shall tell.
Final note: The honey badger commercial will always be my favorite.
Oprah’s Lance Armstrong Interview & Its Impact on OWN
Ad Age reports that the special was “notching about $100,000 for a two-unit package, with advertisers getting a spot in both nights of the special, according to buyers. That’s about 40% to 50% more than advertisers would have paid for that much time during other major interviews or specials on OWN, they estimated.”
OWN has “struggled at the outset, failing to build regular viewership even among fans of Ms. Winfrey’s syndicated show.” Pretty sure that’s because it’s not in most people’s basic cable subscriptions.
“But OWN has been doing better, fueled partly by the major interviews she has been able to secure.”
The Kardashians = 1.1 million
Rihanna: 2.5 million viewers
Whitney Houston’s daughter Bobbi Christina = 3.5 million
Although these numbers are notable, the Oprah Winfrey Show had an average daily viewership of about 6 million, and her most watched interview ever was 90 million viewers for Michael Jackson.
Maybe it’s just the mood I was in, or maybe it’s because I <3 squirrels, but I literally LOLed when I saw this commercial. I think it “works” because in literature and film, the forest is typically a mysterious, magical place, so it’s sort of okay that there’s an omnipotent squirrel hiding in a medicine cabinet, ready to aid the commercial’s suffering protagonist… right? Right.
Did You Know… Since first introducing GiftCards in 1999, Target has become one of the world’s largest issuers of gift cards, with more than 2,000 different card designs? No wonder I love them so much! Apparently I’m not alone either - Target was the #2 most requested gift card for the 2011 holiday season.
“Square Introduces Gift Cards: The Slow Death of Physical Credit Cards and Cash Continues”
Square, that nifty little nugget that lets anyone turn their smartphone or tablet into a credit card reader, is now helping people purchase gift cards electronically and send them to friends - all without ever stepping into a store, pulling out cash or credit card, or picking out a gift card.
I think this is a great idea for far-away friends or last-minute gifts, but for nearby friends and family, I’d rather have a physical gift card. As the gift giver, it feels good to know that you got off your butt, went to wherever, picked out the cutest card, and basically put some physical effort into the gift. As a gift receiver, it’s nice to have something to open at birthdays and holidays. For friends who live far away when giving a gift in person isn’t really doable, e-gift cards could work well. Same thing for last minute “Oops I forgot so-and-so’s birthday at 9pm and everything’s already closed.”